Your content isn’t “underperforming.”
It’s being filtered. (New LinkedIn AI feed.)
I keep seeing people panic about “LinkedIn’s new AI algorithm.”
LinkedIn's AI isn't punishing you, it's ignoring you.
Here's how to make it pay attention.
So they do the usual:
post more
chase trends
copy a viral hook
join a pod
pray
But if the feed is getting more AI-driven (360Brew-style), the game is simpler:
Your post won’t be ranked “globally.”
It’s ranked person by person.
Meaning:
A post can crush…
and still feel “dead” to you…
because it’s only being shown to the people it’s most relevant to.
That’s the shift.
What the AI is trying to answer now:
“Is this worth showing to this specific user?”
Not:
“Did it get likes fast?”
So here’s what I changed (and it works embarrassingly well):
1) One reader per post
I write like I’m talking to one role with one problem.
Not “everyone in business.”
2) Concrete nouns, not vague motivation
Tools. Roles. Workflows. Outcomes.
(If it can’t be underlined, it’s probably fluff.)
3) One post = one job
If my post has 4 ideas, it gets 0 traction.
If it has 1 clear takeaway, it gets saved + shared.
4) Proof > polish
Tiny numbers. Tiny screenshots. Tiny “here’s what I did.”
AI can’t argue with reality.
5) Comments are part of the content
I reply fast. I ask real follow-ups.
Because depth beats vanity.
The funny part?
This “new algorithm” doesn’t punish small creators.
It punishes generic creators.
If your content has a clear audience + clear meaning, the AI has an easy job:
It knows exactly who to show it to.
If your content is vague, it has no clue…
so it plays safe and shows it to nobody.
Question: what topic do you want LinkedIn to associate your name with this month?
P.S. That’s exactly why I use depost.ai daily, its Targeted Feed keeps me engaging with my ICP (not random scrolling), so LinkedIn learns who my content is for… and the right people keep seeing me.
AI Educator & Strategist | Helping you work smarter, not harder, with AI | 4x Entrepreneur | Content Creator with 100K+ Community
1 day ago
I want the feed to associate me with scalable operations this month. You’re right about the AI playing it safe. If we aren't using concrete nouns and specific workflows, we're basically giving the algorithm an excuse to ignore us. Great breakdown of how the targeting actually works.