If you’re still chasing likes on LinkedIn…
you’re playing the 2023 game in a 2025 feed.
I learned this the hard way.
I had posts with tons of likes.
Even some decent views.
But my pipeline?
Quiet.
Then I noticed a pattern:
Some posts with fewer likes kept bringing me DMs.
Carousels with average impressions kept resurfacing for weeks.
And the same people were coming back to re-read them.
That’s when it clicked:
LinkedIn didn’t just “change the algorithm.”
It changed what it counts as value.
Here’s the new scoreboard:
Old LinkedIn metrics (what we chased):
Likes = reach
Views = success
“Nice post!” comments = engagement
New LinkedIn metrics (what actually boosts you now):
Saves > likes
If someone saves your post, LinkedIn treats it like a resource worth resurfacing.
Re-reads / replays = depth
If people go through your carousel twice, that’s a huge quality signal.
DMs & private shares = trust
When content gets shared in Slack/WhatsApp/DMs, that’s the strongest “value” vote.
So the real question isn’t:
“How do I get more reactions?”
It’s:
“How do I make content people don’t want to lose?”
Here’s a simple way to write for 2025:
Create a “save moment.”
Give a checklist, framework, template, or line people want to reuse.
Make it re-readable.
Short lines. One idea per slide/section. No fluff.
Trigger private sharing.
Write like you’re helping someone look smart when they forward it.
Stop baiting low-effort comments.
Ask a real question that makes people think, not type “agree”.
The new LinkedIn isn’t about attention.
It’s about impact.
👉 Try depost.ai to create, repurpose, schedule, build a targeted feed, engage, and nurture leads all in one place.
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2 months ago
Saves and re-reads matter way more than likes now.