The real reason your LinkedIn isn’t growing
(and it’s not the algorithm)
Most people think they have a posting problem.
But almost every day, I see the same pattern:
They’re not struggling with content…
They’re struggling with their personal brand.
Because here’s the truth:
You can post daily.
You can comment for hours.
You can follow every “growth hack.”
…but if your brand is unclear, people will scroll past you every time.
Here’s what usually goes wrong:
1. Your headline says nothing.
If it sounds like “Helping people grow” → nobody knows what you do.
Clarity = conversions.
2. Your visuals don’t tell a story.
Blurry headshot. Default banner.
Your banner is a billboard: what you do + who you help + your promise.
3. Your About reads like a CV.
People connect with:
the problem you solve
why you care
how you help
the results you’ve created
4. Your Featured section sells nothing.
No case study, no best posts, no offer, no resource.
This section should work for you even when you're offline.
5. Your posts lack a hook.
Most posts die in the first line.
The hook decides whether people stop or scroll.
6. Your comments are generic.
“Nice post 🔥” doesn’t build a brand.
Perspective does.
7. Your DMs jump from “Hi” → pitch.
Trust comes from curiosity, not instant offers.
8. You treat LinkedIn like a feed, not a system.
No tracking = no clarity on who’s warm, who to follow up with, or who’s a potential client.
That’s why I made the carousel:
👉 10 ways people kill their personal brand + prompts to fix each one.
And it’s why I’m building depost.ai
to help you stay consistent, write better posts, engage with intent, and track warm leads without juggling 10 tools.
Your turn:
What’s hurting your brand the most right now profile, posts, comments, or DMs?
♻️ Repost to share these insights with your network.
📌 Tag a creator entering a new market.
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