Your startup doesn't need more traffic. It needs more trust. Before I understood content I tried to buy credibility. It didn’t end well. Early stage founders panic when growth stalls. - So we buy traffic. - Sponsor newsletters. - Boost posts. And for a moment, the graph blips up. But here’s what no one tells you: - If your content doesn’t convert, ads just amplify the silence. - If you haven’t built trust, attention leaks out the bottom of the funnel. That’s what happened to me. I didn’t need more reach. I needed resonance. So I paused the ads. I built a simple content engine and it changed everything: → Start with “why” One goal: signups? trust? activation? Clarity kills confusion. → Get inside their head Forget personas. What do they rant about in DMs? → Find the words they Google at midnight Keyword tools help. So does spying on competitors. → Choose your medium If you hate writing, don’t blog. If you talk all day, try video. → Create > Optimize > Distribute Post it. Share it. Reuse it. Content compounds. → Track → Tweak → Scale Don’t wing it. Run it like a funnel. Doing all this solo while building a product is overwhelming. That’s why I am using Depost AI: - Organize and manage my ideas, content - It turns my idea dump into real posts. - Helps me reuse top content. - Engage with potential leads And most importantly: It lets me show up consistently without losing my voice. Startups are chaotic. Your content shouldn’t be. 📌 If you're a founder, remember this: You don’t need to be loud. You just need to be clear and consistent. People trust the one who shows up not the one with the best funnel. P.S. What’s one marketing move you regret rushing into?