Want more engagement on LinkedIn?
(Most people overcomplicate LinkedIn.)
After analyzing 400+ viral posts, I found the winning formulas.
Here they are - with examples:
1. The Awareness Post
Goal: Stop scrollers with a thought-provoking hook
↳ Formula: "If you can work 8 hours for someone else's dream... you can spend 60 minutes on yours."
↳ Uses contrast + calls out a universal truth
2. The Personal Story Post
Goal: Build connection through vulnerability
My exact structure:
↳ Hook: "I almost quit my business last year..."
↳ Struggle: "80-hour weeks, zero freedom"
↳ Turning Point: "Then I tried..."
↳ Results: "Doubled revenue in 3 months"
↳ Lesson: "Burnout isn't required for success"
3. The Education Post
↳ Goal: Position yourself as an expert
↳ Pro Tip: Teach ONE actionable concept per post
↳ Example: "3 Hiring Mistakes That Cost Me $50K"
4. The Conversion Post
↳ Goal: Turn followers into clients
↳ Magic Ingredients:
↳ Customer success story
↳ Specific results ("Increased conversions by 200%")
"This could be you" implication
5. The "How We Do It" Post
↳ Goal: Showcase your unique methodology
↳ Example Framework:
↳ Problem most miss
↳ Our unusual approach
↳ Why it works (data/story)
Want the full breakdown?
🔗Swipe the carousel for templates, visuals, and my free Business Strategy Checklist
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Global Sales & Technical Strategist | Doctorate in Business Administration | 20+ Layer HDI & High-Speed PCB Expert | Quick-Turn Specialist | India, EU & US Focus | Sales Lead @ Glocom
5 months ago
Engaging posts simplify complex ideas and resonate deeply.
I help Founders & CEOs reclaim 30+ hours weekly through inbox management, hiring co-ordination and admin support | Executive Virtual Assistant.
5 months ago
This is so insightful and detailed...
I would like to add. You must have content pillars, that way you know exactly what you're posting.
Great share Yaser Abbass