The buyer's journey isn't a straight line.
(It’s more like a maze, right?)
Ever wonder if your content is actually making an impact?
I received two DMs last week from prospects.
I hadn’t spoken to them in months.
They were ready to work with me.
They hadn’t engaged with my posts at all.
They just kept seeing me.
Kept circling back. 👀
That's the power of a non linear journey.
You don't always see the immediate impact.
But it's definitely happening.
Consider these key touchpoints:
→ First Impressions:
• Profile views → Photo & banner → Headline
→ Engagement Triggers:
• Content → Comments → Connections → DMs
→ Trust Builders:
• Post reactions → Recommendations → Website → Newsletter → Sales calls
Every touchpoint plants a seed. 🌱
They see a post.
Scan your profile.
Click a link.
Forget you.
Remember you.
Then, they come back.
Trust grows over time.
It requires multiple interactions.
Don't just optimize one post.
Design the entire journey.
Map your buyer’s winding path.
What touchpoint do you focus on most?
Let me know below
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Brand Manager @GeekSSort | Scaling Brands with Meta Ads, Content Strategy & Performance Marketing
2 months ago
This is such a powerful reminder.
Not every client will ‘like’ your content; but they’re watching, remembering, and returning when the timing feels right.