Struggling with content ideation? Here’s how to generate viral-worthy ideas (even if you’re out of inspiration). Content ideation doesn’t have to feel like staring at a blank page. Whether you’re a marketer, founder, or creator, these data-backed strategies will help you brainstorm ideas that resonate, rank, and drive results. Let’s dive in! 5 Actionable Tips to Fuel Your Content Engine Your audience is literally telling you what they need. Use tools like Ahrefs’ Keywords Explorer or AnswerThePublic to find high-volume questions in your niche. For example: → “How to build backlinks?” (7,900 monthly searches) → “Is hiring an agency worth it?” (Reddit/forum goldmines) Pro Tip: Prioritize questions your product/service naturally solves. What’s stopping people from buying? Ask your sales team or analyze support tickets. Create content that addresses: → Product comparisons (e.g., “Podia vs. Kajabi: Which is Best?”) → Feature deep dives (e.g., “Why You Need a Kanban Board”) → Transparent responses to criticism (e.g., Ahrefs’ pricing update post) Use Ahrefs’ Site Explorer to find your competitors’ top-performing content. Then: → Create a better version (e.g., more data, clearer steps). → Add a fresh angle (e.g., “Why Wireframes Are Bad for Creativity” – Basecamp) Warning: Don’t copy-paste! Innovate. People trust stories, not sales pitches. Highlight how clients succeeded using your product: → “How We Built Backlinks With a Stats Page (And Ranked #1)” Include actionable takeaways so readers can replicate results. Tools like Ahrefs’ AI Content Helper analyze top SERP content and suggest: → Topics to cover for search intent. → Optimal word counts. → Missing EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) elements But: Always add your unique voice – AI is a guide, not a ghostwriter! Want Your LinkedIn Post to Go Viral? Use Tweetshots: Condense your strongest insights into punchy one-liners (e.g., “99% of LinkedIn users don’t post. Be the 1%.”) Create Carousels: Break tips into slides. Example: “5 Content Gaps Killing Your Traffic” with stats and visuals. Ask Provocative Questions: “What’s one ‘best practice’ you think is BS?” Sparks debate = engagement Great content starts with empathy (solve real problems) and data (tools like Ahrefs). Stop guessing – let your audience and competitors guide you. Need more ideas? Drop a 🧠 below, and I’ll share our team’s free content ideation template! P.S. Hot Take: Google’s 2025 updates reward EEAT – if your content lacks expertise, even AI won’t save you. ♻️ Repost to help your colleagues!