Stop wasting time on LinkedIn!
(Content funnels are the secret to real ROI)
Is your LinkedIn profile silently costing you leads?
LinkedIn is your ultimate landing page.
Here's how to turn connections into conversions with a content funnel.
Build Awareness (TOFU):
Goal: Attract strangers and become a familiar face.
Spend 60-70% of your time here.
Actionable Content Ideas:
→ Viral-worthy posts (bold insights or relatable humor).
→ Commentary on trending industry news.
→ Quick-win freebies (checklists, templates, cheat sheets).
→ "Did you know?" stats or eye-opening data.
→ Short, engaging videos (podcast clips or reels).
Pro Tip:
Stick to 2-3 content pillars to build brand consistency.
Establish Authority (MOFU):
Goal: Turn followers into believers.
Spend 20-30% of your time here.
Actionable Content Ideas:
→ Deep-dive thought leadership posts.
→ How-to guides or tutorials.
→ Live demos or workflow breakdowns.
→ Myth-busting threads.
Pro Tip:
Soft-sell by linking expertise to your offer.
Drive Conversions (BOFU):
Goal: Turn believers into buyers.
Spend 10-20% of your time here.
Actionable Content Ideas:
→ Client testimonials with tangible results.
→ Product demos (show outcomes, not just features).
→ Case studies with a "before vs. after" storyline.
→ Limited-time offers.
Pro Tip:
Follow the "Give. Give. Give. Ask." rule.
Your LinkedIn profile = your landing page.
Optimize it:
→ Use a CTA in your headline.
→ Pin a lead-generating post.
→ Include a "link in bio" tool for offers.
Ready to turn scrolls into sales?
Start with ONE post in each funnel stage this week.
Which stage do you struggle with most?
♻️ Repost to help others
P.S. Depost AI is your ultimate tool to create, curate, and engage on LinkedIn effortlessly.
l help Founders, CEOs and Business Owners save upto 30 Hours as an Administrative Assistant l Customer Service & Support Agent l Excel Data Entry l Swahili Evaluator & Tutor
2 months ago
I like how this breaks down LinkedIn content into simple steps that actually lead to results. It makes so much sense!
Workplace Stress Reduction Specialist | Epigenetic Training for HR Teams | 41% Productivity Improvement Proven Methodologies
2 months ago
So many people skip the funnel and wonder why LinkedIn doesn’t work for them. Focusing on each stage really makes a difference. For me, driving conversions (BOFU) is still a work in progress.