Stop wasting time on LinkedIn!
(Content funnels are the secret to real ROI)
Is your LinkedIn profile silently costing you leads?
LinkedIn is your ultimate landing page.
Here's how to turn connections into conversions with a content funnel.
Build Awareness (TOFU):
Goal: Attract strangers and become a familiar face.
Spend 60-70% of your time here.
Actionable Content Ideas:
→ Viral-worthy posts (bold insights or relatable humor).
→ Commentary on trending industry news.
→ Quick-win freebies (checklists, templates, cheat sheets).
→ "Did you know?" stats or eye-opening data.
→ Short, engaging videos (podcast clips or reels).
Pro Tip:
Stick to 2-3 content pillars to build brand consistency.
Establish Authority (MOFU):
Goal: Turn followers into believers.
Spend 20-30% of your time here.
Actionable Content Ideas:
→ Deep-dive thought leadership posts.
→ How-to guides or tutorials.
→ Live demos or workflow breakdowns.
→ Myth-busting threads.
Pro Tip:
Soft-sell by linking expertise to your offer.
Drive Conversions (BOFU):
Goal: Turn believers into buyers.
Spend 10-20% of your time here.
Actionable Content Ideas:
→ Client testimonials with tangible results.
→ Product demos (show outcomes, not just features).
→ Case studies with a "before vs. after" storyline.
→ Limited-time offers.
Pro Tip:
Follow the "Give. Give. Give. Ask." rule.
Your LinkedIn profile = your landing page.
Optimize it:
→ Use a CTA in your headline.
→ Pin a lead-generating post.
→ Include a "link in bio" tool for offers.
Ready to turn scrolls into sales?
Start with ONE post in each funnel stage this week.
Which stage do you struggle with most?
♻️ Repost to help others
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