Never badmouth your competitor, unless you do it like this.
(But first, here are two reasons NOT to insult your competition.)
Why shouldn't you insult your competition?
→ Your customers might like them.
→ You aren't focused on selling YOUR strengths.
The best salespeople acknowledge competitors’ strengths.
They even talk about why their product might not be the right fit.
That builds trust and helps create more nuanced conversations.
So why did that old Pepsi ad work?
→ It was charming and lighthearted.
→ It acknowledged Pepsi’s weakness.
It was as if to say, “Yeah, we’re smaller — but we’re also special.”
Obviously, this didn’t save Pepsi.
Dr Pepper just tied Pepsi as America’s second-best-selling soda!
But it was still smart marketing.
It was a great lesson in punching up.
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I help aspiring Scrum Masters become hire-ready.... FAST | Practical + Behavioral Transformation | Principal Consultant @ OaktreeUni | Free 10-Day Sprint Hack in Featured
3 months ago
Yaser Abbass...The message emphasized trust and credibility, making it clear that real success comes from highlighting strengths, not tearing others down.