LinkedIn's changed. Are you?
(Adapt or be left behind. Here's how.)
Are you keeping up?
The platform isn't what it used to be.
It's time to adapt or get left behind.
Here’s what’s new:
Content Focus:
→ Old: Lengthy text posts.
→ New: Short, engaging videos.
Content Reach:
→ Old: Mega-influencers dominated.
→ New: Your connections get priority.
Engagement:
→ Old: Likes and comments mattered most.
→ New: Dwell time is the key metric.
Device:
→ Old: Desktop-first approach.
→ New: Mobile-first vertical videos.
Content Value:
→ Old: Quantity was the game.
→ New: Expertise and value win.
Branding:
→ Old: Company pages led the way.
→ New: Employee voices resonate more.
Keywords:
→ Old: Hashtag overload.
→ New: Natural keywords in context.
Collaboration:
→ Old: Solo posts were the norm.
→ New: Co-created content boosts reach.
Session:
→ Old: Standard scroll sessions.
→ New: Longer, engaging sessions.
Content:
→ Old: One format fits all.
→ New: Multi-format content is essential.
Adapt to video.
Prioritize quality.
Collaborate more.
What's your biggest LinkedIn win or fail?
Post Inspiration by Charlie Hills, follow him for more.
Share below and let’s learn together.
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