Is your B2B content resonating, or just adding to the noise? The… – Yaser Abbass

Co-founder at Depost AI → LinkedIn Growth Tool | Helping Businesses & Professionals Maximize LinkedIn Reach with AI | Expert in ML/AI & LLMs

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August 11, 2025

Is your B2B content resonating, or just adding to the noise? The difference between content that converts and content that collects dust often comes down to a few key traits. Here’s a quick guide to help you audit your B2B content strategy: Good Content Traits: 1. Clear and Simple: ↳ Jargon-free language ensures your message is understood, not misinterpreted. 2. Conversational Tone: ↳ Relatability builds trust and encourages engagement. 3. Buyer-Centric: ↳ Focus on solving problems, not just pushing products. 4. Authentic Presentation: ↳ Real stories resonate more than staged perfection. 5. Practical Value: ↳ Insights and actionable advice make your content indispensable. 6. Tailored Content: ↳ Speak directly to your buyer's specific needs and pain points. 7. Engaging Dialogue: ↳ Talk with your audience, not at them. 8. Diverse Formats: ↳ Mix blogs, videos, and webinars to keep content fresh. 9. Consistent Branding: ↳ Align content with a documented strategy to reinforce your brand. 10. Lead Generation Support: ↳ Use research-backed content to drive meaningful leads. Bad Content Traits: • Jargon Laden Language • Overproduced Content • Product Focused Messaging • Impersonal Tone • Lack of Practical Information • Neglect of Buyer Challenges • One-Way Communication • Poor Structure • Repetitive or Overly Promotional Content • Failure to Update or Measure Effectiveness Good content builds trust and meets buyer needs. Bad content alienates and misses opportunities. Is your content strategy hitting the mark? Share your biggest content challenge in the comments! ♻️ Repost to help your network refine their B2B content strategy. Follow for more B2B marketing insights P.S. Struggling with content ideas? Depost AI sparks inspiration, crafts tailored posts, and keeps your brand ahead.

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35 Comment on LinkedIn

August 11, 2025

Discussion about this post

Phyllis A.

Workplace Stress Reduction Specialist | Epigenetic Training for HR Teams | 41% Productivity Improvement Proven Methodologies

1 month ago

Clarity beats cleverness in B2B. If your content isn’t solving a real problem or sparking real dialogue, it’s just adding to the noise. Time to audit for value not volume. Yaser Abbass

Mohamed Chaudry

CFO ♦ 2x Exited Founder ♦#1 Bestselling Author ♦ Scaling Startups into Market Leaders ♦ Specialising in Funding, Scaling, and Strategic Execution.

1 month ago

Yaser Abbass Great checklist! Clear, buyer-focused content truly cuts through the noise and builds lasting trust key for meaningful B2B engagement.

Sana Ullah

Founder & CEO @ Lexora Consulting | We are Hiring!

1 month ago

The "buyer-centric" point is everything, Yaser. We can't talk about our product; we have to talk about their problem.

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Most people quit LinkedIn too soon. (Why? Because they expect instant results.) ↳ Post consistently ↳ Go viral But that's not how it works. It's messy, confusing, and full of loops. ↳ Start posting ↳ Comment daily ↳ Follow advice ↳ Start again ↳ Feel stuck ↳ 90% quit here Push past that dip. → You figure out what works → You grow rapidly → You become a go-to voice. Most give up before momentum kicks in. LinkedIn isn’t about going viral. It’s about staying in the game to win. Have you hit this phase? Or are you just getting started? Let me know where you are. 👇 I'm all ears. Save this if you're building your brand in 2025. ♻️ Share it with someone who’s thinking of quitting.

Stop writing boring hooks. Do this instead. (5 formulas to make your hooks irresistible) 90% of your post’s success is decided here. Hooks aren’t luck; they’re science. What if your hooks could stop the scroll every time? After studying top viral posts, Here’s the truth. I’ve tested every hook style: → Long hooks. → Short hooks. → Stats, stories, quotes. These 5 formulas always win: → How I… (“How I 10X’d my salary in 6 months.”) → How To… (“How to fix boring hooks in 30 seconds.”) → Start a Story (“I almost quit LinkedIn. Then THIS happened…”) → Quote (“Gary Vee said . Here’s why he’s right.”) → Statistic (“92% of posts fail here. Don’t be them.”) 20 Power Words to Borrow: → Fear/Urgency: “Warning,” “Do Not,” “Last Chance.” → Authority: “Proven,” “10X,” “Secrets.” → Curiosity: “Rare,” “Nobody Tells You,” “Behind the Scenes.” Formatting Hacks to Avoid the “See More” Cutoff: → Spacing: [Line-Gap-Line] > [Line-Line-Line]. → Length: Line 1 & 2: ≤62 characters (fits mobile!) → Line 3: ≤50 characters (no spillover!) → Keep It Simple: No emojis. No bold. Just curiosity. BONUS: → 10 Done-For-You Templates (e.g., “The #1 mistake [your industry] makes…”) → 7 Creators Who Nail Hooks (steal from Justin Welsh, Lara Acosta, etc.) 🚨 PS: Organic growth is still possible, but only if you stand out. Use these hooks now or get buried later. 👇 Comment “HOOKS” and I’ll send you the PDF version! (Or follow Yaser for more cheat sheets.) PPS: Hate writing hooks? I use Depost AI to generate 5 viral hooks in 1 click (link in comments). I use it daily to crush writer’s block. 👇 “HOOK ME” for the free cheat sheet. Save this post and tag a friend who needs it! ♻️ Repost to help your network!

Want more engagement on LinkedIn? (Most people overcomplicate LinkedIn.) After analyzing 400+ viral posts, I found the winning formulas. Here they are - with examples: 1. The Awareness Post Goal: Stop scrollers with a thought-provoking hook ↳ Formula: "If you can work 8 hours for someone else's dream... you can spend 60 minutes on yours." ↳ Uses contrast + calls out a universal truth 2. The Personal Story Post Goal: Build connection through vulnerability My exact structure: ↳ Hook: "I almost quit my business last year..." ↳ Struggle: "80-hour weeks, zero freedom" ↳ Turning Point: "Then I tried..." ↳ Results: "Doubled revenue in 3 months" ↳ Lesson: "Burnout isn't required for success" 3. The Education Post ↳ Goal: Position yourself as an expert ↳ Pro Tip: Teach ONE actionable concept per post ↳ Example: "3 Hiring Mistakes That Cost Me $50K" 4. The Conversion Post ↳ Goal: Turn followers into clients ↳ Magic Ingredients: ↳ Customer success story ↳ Specific results ("Increased conversions by 200%") "This could be you" implication 5. The "How We Do It" Post ↳ Goal: Showcase your unique methodology ↳ Example Framework: ↳ Problem most miss ↳ Our unusual approach ↳ Why it works (data/story) Want the full breakdown? 🔗Swipe the carousel for templates, visuals, and my free Business Strategy Checklist 💬 Which format will you try first? Comment below! ♻️ Definitely 𝗿𝗲𝗽𝗼𝘀𝘁 if you liked this post. 🔔 Follow me for more insights. 𝙏𝙤𝙜𝙚𝙩𝙝𝙚𝙧, 𝙬𝙚 𝙘𝙖𝙣 𝙞𝙣𝙨𝙥𝙞𝙧𝙚 𝙘𝙝𝙖𝙣𝙜𝙚 𝙖𝙣𝙙 𝙚𝙡𝙚𝙫𝙖𝙩𝙚 𝙞𝙢𝙥𝙖𝙘𝙩

Why I Started Talking to Myself on LinkedIn "Your voice matters, even if it shakes." What would your 15-year-old self need to hear today? The Backstory For 2 years, I drafted posts that never went live. Imposter syndrome hissed: - "Who cares what you think?" - "Wait until you're more qualified." - "Someone will figure out you're faking it." The Breaking Point That time I: → Ugly-cried in a bathroom stall after a presentation → Blanked on my own name during a client pitch → Nearly declined a promotion because "someone better deserved it" The Shift I started writing to my 32-year-old self instead of "LinkedIn." Posts became letters. Ideas became heartbeats on a screen. What Happened Next ✓ DMs increased 10x ("This felt like you were in my head") ✓ Comments became real conversations ✓ Connections started sharing THEIR hidden stories The Reframe That Changed Everything When self-doubt strikes, ask: → "Is this helpful or just impressive?" → "What would my teenage self need to hear?" → "Can this become someone else's flashlight?" Your Turn What's ONE TRUTH your younger self needed? (I'll start: "You don't need permission to take up space.") PS - That shaky voice? It's not a liability. It's how we find our people.

LinkedIn reach is dying. Organic impressions are down 65%. Video performance has collapsed by 200%. Yet, some creators are thriving. Engagement is up 12% for those playing a different game. Struggling to keep up? I reverse-engineered LinkedIn’s 2025 algorithm. Built a FREE carousel to rescue your reach. So, what’s killing your content? Why are your posts invisible? Why is your cousin’s “🔥🔥🔥” comment hurting your growth? Let’s break it down: 💀 2025’s Brutal Realities: → 65% fewer impressions than last year → 16% more ads eating your organic space → 1.9x more reach if you post in a very specific format Quick wins you can steal today: ✅ Post once daily + like your own post = 5% reach bump 🎣 Start videos with a 3-second hook 🚫 Ditch text-only posts — the algo hates them Underground Tip: Dwell time is everything. Yes, neon carousels actually help. The algorithm punishes silence. Start today or risk losing another 65% next year. Want the full viral post formula? Comment “ALGO” I’ll DM it to you. ⏳ 𝐅𝐈𝐍𝐀𝐋 𝐓𝐑𝐔𝐓𝐇: LinkedIn’s new game = consistency × format × subtle strategy. 💡 Follow for more algorithm hacks. 📌 Save this for your next content brainstorm. ♻️ Share it your network needs this too. Let’s outsmart the algo together.