For 12 years, I’ve been a software developer.
Stable job.
Good paycheck.
But something always felt… missing.
Then, few months ago, I started building Depost AI.
It’s a tool to help creators thrive.
Suddenly, coding wasn’t just a job.
It became a mission.
I used to think passion was something you “found”.
A lightning bolt moment where everything clicks.
But as Lise Kuecker! post reminded me:
Passion isn’t discovered.
It’s built.
Here’s how I’m building mine.
And how you can too:
🔑 My “Aha” Moments:
1. Find Your “Why”
↳ My “why”: I watched creators burn out.
↳ They juggled content, analytics, and engagement.
↳ I wanted to solve that.
→ What keeps YOU up at night?
2. Try. Everything.
↳ I built prototypes for ideas that flopped.
↳ Joined communities.
↳ Tested tools.
↳ Failed fast.
↳ Learned faster.
→ Curiosity is your compass.
3. Double Down on Strengths
↳ Coding?
↳ Easy.
↳ But storytelling?
↳ Hard.
↳ So I partnered with creators.
↳ I bridged my gaps.
→ You don’t have to be good at everything.
4. Refuse to Settle
↳ My 9-to-5 pays bills.
↳ But my nights/weekends?
↳ That’s where Depost AI comes alive.
→ “Fine” is the enemy of “fire”.
5. Trust the Grind
↳ Some days, progress feels invisible.
↳ But looking back?
↳ Every bug fixed, every user’s “THANK YOU”…
↳ Worth it.
→ Passion is a marathon, not a sprint.
🌱 Your Turn:
If you’re feeling stuck, ask yourself:
☑ What problem makes your heart race?
☑ What strength are you underestimating?
☑ What “good enough” habit can you replace?
☑ Replace it with greatness?
Passion isn’t a lottery ticket.
It’s a craft.
I’d love to hear:
👉 Which of Felix’s 5 steps resonates MOST?
👉 What’s one small step you’ll take this week?
Take it to build your passion?
♻️ Share this with someone who needs a nudge.
A nudge to start building.
Let’s normalize “work in progress” passion journeys.